RUMOR STUDIOALANI NU / COVEN CLUBPLAYA COLLECTION ↗
NEW YORK · SEPTEMBER 12—13, 2026

Something
wicked.

Three ways into Coven Club.

01

Coven
Club

Witch’s Brew canExplore ↗

Witch’s Garden

A world grown around Witch’s Brew.

Turn the can · Crack it open · Enter the garden
02

COVEN
CLUB

Witch’s Brew canExplore ↗

Midnight Harvest

The fall drop, at full volume.

Bold campaign · Product discovery · Seasonal drop
03
Coven ClubWitch’s Brew can
Explore ↗

Coven Calling

An invitation with a hidden side.

Turn the invitation · Discover the event